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Search Engine Optimisation (Optimization)
attempts to improve rankings for relevant keywords in search results by improving a web site's structure and content.
| Pay Per Click Advertising
uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors. Paid inclusion can provide a guarantee that the website is included in the search engine's natural listings. |
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