Google Analytics offers a host of compelling features and benefits for everyone from senior executives, advertising and marketing professionals to site owners and content developers.
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| Fast Implementation Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately. |  |
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| Keyword and Campaign Comparison Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines. |  |
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| Custom Dashboards No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others. |  |
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| AdWords Integration Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business. |  |
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| Trend and Date Slider Compare time periods and select date ranges without losing sight of long term trends. |  |
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| Ecommerce Tracking Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources. |  |
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| Funnel Visualization Find out which pages result in lost conversions and where your would-be customers go. |  |
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| Site Overlay See traffic and conversion information for every link as you browse your site. (no download required). |  |
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| Email reports Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share. |  |
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| GeoTargeting Find out where your visitors come from and identify your most lucrative geographic markets. |  |
