|How Google AdWords works|| |
|You create your ads|
You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
Keywords are what people search for on Google.
|You attract customers|
People can simply click your ad to make a purchase or learn more about you and your business.
Your ad appears beside relevant search results.
|Reach more customers|
|Expand your reach through the content network|
With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google content network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.
|Target the right user in the right context|
Using your keywords, Google's contextual targeting technology can automatically match your ads to webpages in their content network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.
|Measure and optimize your results|
With the Placement Performance Report , you have visibility into where all your ads appear. Review your ad's performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more aggressively and low-value placements that require content optimisation (optimization) or exclusion.
|Costs and payment|
|Concerned about costs? Don't worry AdWords puts you in complete control of your spending.|
|Set your budget|
There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Google provides keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget.
|Pay only for results|
You're charged only if someone clicks your ad, not when your ad is displayed.
For local businesses
Local and regional targeting
Set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door.
Define a custom area to target around your