1. Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.

2. Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days.

3. Build and maintain at least US$1,000 (or your local currency equivalent) total spend for your or your team's My Client Center account during the 90-day period.

4. Pass the Google Advertising Professional Exam.

Qualified Individuals and Qualified Companies within the Google Advertising Professionals program have passed the Google Advertising Professionals Exam and have met other requirements in order to achieve this level of recognition. By attaining Individual or Company qualification, you receive:

Google's recognition as a tested and Qualified AdWords Individual or Company.

The official AdWords Qualified Individual or Company Logo, which can be displayed on your website and in many other materials to showcase your skills and help attract clients.

Distinction as a skilled professional.

A Professional Status page which profiles your business name and displays Google's validation that you're an authentic Qualified Individual or Company within Google Advertising Professionals program.

Promotional credits at a higher value, which can be applied to new client accounts to help bring in more business.

A warm, fuzzy feeling for this grand accomplishment.